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Boeing (BA) Moat and Fair Value

Last Updated:

Oct 28, 2024

Moat Rating:

Moderate

Fair Price:

$200

Overview

Boeing is one of the largest aerospace and defense companies in the world, with a diverse product line that includes commercial airplanes, defense systems, and space and security systems. Founded in 1916, Boeing has established itself as a leader in the aviation industry, with a strong presence in both the commercial and defense sectors.

Recent Performance

As of August 9, 2024, Boeing (BA) has a YTD total return of -33.31%. The stock is trading at $167.91, which is 2.86% above its 52-week low of $163.24 and -36.46% below its 52-week high of $264.27.

Moat Analysis

  • Brand Strength and Reputation: Boeing's brand is synonymous with commercial aviation and defense technology. The company's reputation, built over more than a century, is a significant barrier to entry for new competitors.

  • High Switching Costs: Airlines and governments make long-term investments in Boeing's aircraft and defense systems, leading to high switching costs. Once a customer has invested in a Boeing product, they are less likely to switch to a competitor due to the costs associated with retraining personnel, maintaining new equipment, and integrating new systems.

  • Regulatory Barriers: The aerospace and defense industries are highly regulated. Boeing's established relationships with regulatory bodies like the FAA and its experience navigating complex regulatory environments provide it with an advantage over new entrants.

  • Technological Expertise: Boeing has a deep reservoir of technological expertise, particularly in aircraft design, engineering, and manufacturing. This expertise is difficult for competitors to replicate quickly.

  • Global Supply Chain: Boeing has a vast and complex global supply chain that enables it to produce aircraft and defense systems at scale. This supply chain is not easily replicated, providing a significant competitive advantage.


Boeing operates through four main business segments which provides solid diversification:

  • Commercial Airplanes (BCA): This is Boeing's largest segment, responsible for designing, producing, and selling commercial jetliners. The 737, 777, and 787 Dreamliner are some of the most well-known aircraft in this segment.

  • Defense, Space & Security (BDS): This segment provides a wide range of military aircraft, satellites, and security systems to governments and other defense customers worldwide. Key products include the F/A-18 Super Hornet, KC-46 Tanker, and various missile defense systems.

  • Global Services (BGS): This segment provides services to both commercial and defense customers, including maintenance, upgrades, spare parts, and logistics support.

  • Boeing Capital Corporation (BCC): This smaller segment focuses on financing solutions for Boeing's customers.


Boeing's moat is not considered wide due to the following challenges:

  • Competition with Airbus: Airbus is a formidable competitor in the commercial airplane market, often matching or exceeding Boeing's offerings in certain segments. This competition erodes Boeing's pricing power and market share.

  • Operational Challenges: Boeing has faced significant operational challenges in recent years, particularly with the 737 MAX crisis and supply chain disruptions. These issues have tarnished its reputation and strained relationships with customers.

  • Dependence on Government Contracts: A significant portion of Boeing's revenue comes from government contracts, particularly in the defense sector. Changes in government spending priorities or budget cuts could negatively impact Boeing's business.

Financial Analysis

  • Revenue Growth: Boeing's revenue has been volatile in recent years, primarily due to the grounding of the 737 MAX and the COVID-19 pandemic's impact on air travel. The company has been gradually recovering, but growth remains a challenge.

  • Profit Margins: Boeing's profit margins have been under pressure due to production issues, increased competition, and higher costs related to the 737 MAX crisis. However, margins are expected to improve as the company stabilizes production and demand for commercial air travel recovers.

  • Debt Levels: Boeing has a high level of debt, which increased significantly during the 737 MAX crisis and the pandemic. The company's ability to service its debt will be crucial to its long-term financial health.

  • Cash Flow: Boeing's cash flow has been negative in recent years, but the company is focused on returning to positive cash flow as production normalizes and deliveries of aircraft increase.


Valuation Metrics:

  • P/E Ratio: Boeing's P/E ratio has been elevated due to the company's depressed earnings. Investors are pricing in a recovery, but the current valuation may already reflect much of the anticipated improvement.

  • Price-to-Sales (P/S) Ratio: The P/S ratio provides a more stable measure of Boeing's valuation given the earnings volatility. This metric is useful in assessing whether the stock is overvalued relative to its sales potential.

Risk To Consider

  • 737 MAX and Operational Challenges: Ongoing fallout from the 737 MAX crisis and potential for future operational disruptions.

  • Supply Chain and Production Risks: Vulnerability to global supply chain issues and production delays.

  • High Debt and Cash Flow Volatility: Elevated debt levels and unstable cash flow impacting financial flexibility.

  • Competition from Airbus: Intense rivalry with Airbus, affecting market share and pricing power.

  • Regulatory and Legal Risks: Increased scrutiny and potential liabilities from ongoing and future litigation.

  • Geopolitical and Market Sensitivity: Exposure to global trade tensions and economic downturns affecting demand.


Boeing has taken several actions to address safety issues that impacting near-term cash flows and cause stock price volatility. Boeing has been on a multi-year path to strengthen its safety and quality management systems and has stressed its commitment to transparency every step of the way. The recent accidents sharpened this focus, leading Boeing to take multiple additional steps to improve the stability of its operations, including major elements of its supply chain.

Boeing's plan doubles down on four key investments: workforce training, simplification of manufacturing plans and processes, eliminating defects, and elevating the safety and quality culture. Boeing has increased the number of on-site inspectors at Spirit AeroSystems to catch and rework defects earlier in the production process.


Finally, Boeing has established KPIs such as employee proficiency, notice of escapes, supplier shortages, rework hours, and ticketing performance, which are being used to monitor the health and quality of the production system.

Outlook

Boeing is taking deliberate actions to improve safety and quality, which are impacting near-term cash flows, but they are taking the necessary time to get it right and position the company for more predictable and stable production ramp-up in the future. By the end of 2024, Boeing expects to have largely delivered its 737 and 787 inventory, effectively shutting down its "shadow factories".


Boeing continues to see robust demand in the commercial market, with the global fleet expected to almost double over the next 20 years, providing about half of that in full replacement demand. Boeing's defense unit is expected to progress towards more historic levels of performance as they continue to retire risks on development programs like the T-7 and MQ-25.


Boeing remains confident in its future, with strong demand across its portfolio and a dedicated workforce focused on improving quality and safety. However, achieving $10 billion in free cash flow will take longer than originally planned, likely in the 2025-2026 timeframe.

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