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ServiceNow (NOW) Moat and Fair Value

Last Updated:

Oct 28, 2024

Moat Rating:

Moderate

Fair Price:

$200

Overview

ServiceNow, Inc. is a leading provider of enterprise cloud computing solutions, particularly in IT Service Management (ITSM). Founded in 2004 and headquartered in Santa Clara, California, the company offers a platform-as-a-service (PaaS) that automates enterprise IT operations. The ServiceNow platform integrates various IT functions, including service management, operations management, and business management, which allows for efficient workflow automation and process improvement across an organization.

Recent Performance

As of August 9, 2024, ServiceNow, Inc. (NOW) has a YTD total return of 17.97%. The stock is trading at $811.08, which is 52.98% above its 52-week low of $530.17 and -2.14% below its 52-week high of $828.79.


Subscription revenue grew 23% year-over-year at constant currency, and the hey closed 88 deals greater than $1 million in net new ACV, a 26% year-over-year increase. Operating margin was over 27%, and current RPO grew 22.5% (RPO represents the total future performance obligations arising from contractual relationships).


Their Gen AI product NowAssist saw its net new ACV double quarter-over-quarter, significantly exceeding expectations.

Moat Analysis

ServiceNow operates on a subscription-based model, where customers pay recurring fees to use its cloud-based platform. The company's revenues are primarily driven by subscription fees for its platform and related services, making it a highly scalable and predictable revenue stream. ServiceNow's offerings have expanded beyond ITSM into areas such as HR service delivery, customer service management, and security operations, making it a versatile platform for enterprises.


ServiceNow has built a strong competitive position in the enterprise software market, with several key advantages that contribute to its moat:

  • Product Ecosystem and Integration (Moderate to Wide Moat): ServiceNow's platform is deeply integrated into enterprise IT infrastructure, making it difficult for customers to switch to competitors without significant disruption. The breadth of its offerings across various functions (IT, HR, customer service) further strengthens its position.

  • High Switching Costs (Moderate to Wide Moat): Once embedded into an organization’s operations, ServiceNow’s solutions create high switching costs due to the complexity and customization involved in setting up and maintaining the platform. This creates long-term customer relationships and recurring revenue streams.

  • Brand and Market Leadership (Moderate Moat): ServiceNow is recognized as a leader in the ITSM market, and its brand is associated with reliability and innovation. This leadership position helps in attracting large enterprise clients and maintaining pricing power.

  • Network Effects (Narrow to Moderate Moat): As more enterprises adopt ServiceNow, its platform benefits from network effects where the value of the platform increases with the addition of more users and third-party integrations. However, this effect is not as pronounced as in pure network-based companies.

  • Innovation and R&D (Moderate Moat): ServiceNow invests heavily in research and development, continuously enhancing its platform and expanding its use cases. This constant innovation keeps it ahead of competitors and appeals to a broad customer base.


ServiceNow's competitive advantages, particularly its high switching costs and integration depth, suggest a Moderate Moat. However, the presence of strong competition in the enterprise software market, especially from giants like Microsoft, Salesforce, and Oracle, prevents it from being classified as a Wide Moat.

Financial Analysis

  • Revenue Growth: ServiceNow has consistently delivered strong double-digit revenue growth, driven by high customer retention, upselling to existing customers, and expansion into new market segments. Over the past few years, the company has maintained a growth rate of over 20% year-over-year.

  • Profitability: While still investing heavily in growth, ServiceNow has demonstrated the ability to scale profitably. Its operating margins have been improving, reflecting economies of scale and operational leverage.

  • Free Cash Flow: The company generates robust free cash flow, which is a critical metric for assessing its ability to fund future growth initiatives without relying heavily on external financing.

  • Balance Sheet: ServiceNow maintains a strong balance sheet with substantial cash reserves and minimal debt, which provides financial flexibility and reduces risk.

Risk To Consider

  • Competition: The enterprise software market is highly competitive, with large players like Microsoft and Salesforce continuously enhancing their platforms, which could erode ServiceNow’s market share.

  • Valuation Risk: The high valuation leaves little room for error, and any negative surprises in earnings or guidance could result in significant stock price declines.

  • Economic Sensitivity: As a provider of enterprise solutions, ServiceNow’s business is somewhat tied to overall economic conditions. A downturn could lead to reduced IT spending by customers.

Outlook

ServiceNow raised its full-year 2024 guidance, demonstrating strong confidence in the business. The company expects subscription revenues between $10,800 million and $10,900 million for the full year 2024, representing 22% to 23% year-over-year growth.


ServiceNow's Gen AI strategy with NowAssist is seeing rapid adoption and becoming the fastest-growing new product in the company's history, driving significant productivity improvements for customers.

ServiceNow sees a massive opportunity ahead as enterprises invest in business transformation and AI. The company is expanding into new categories like databases with RaptorDB to further increase its total addressable marke.


ServiceNow's pipeline has grown over 50% year-over-year, giving the company strong visibility into its future growth.


ServiceNow announced plans for a UAE Cloud hosted on Microsoft Azure with targeted delivery in the first half of 2025, and a strategic investment in inMorphis to extend its presence in India and the ASEAN region

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