Wix.com is an Israeli software company that allows users to create HTML5 websites and mobile sites through the use of online drag-and-drop tools. Its freemium model helps attract a broad user base, which Wix can convert into paying customers.

Wix's moat can be categorized under the following dimensions:

1. Brand Recognition: Wix has a strong brand in the website building space, known for its ease of use and flexibility. This brand strength helps it attract new users and retain existing ones.

2. Network Effects: As more users create websites on Wix, the platform becomes more valuable due to user-generated content and feedback, enhancing the platform's functionality and attractiveness.

3. Switching Costs: Once users invest time and effort into building a website on Wix, they are less likely to switch to another platform due to the hassle of transferring content and learning new tools.

4. Intellectual Property: Wix has proprietary technology that supports its drag-and-drop interface and other unique features, providing a competitive edge.

5. Economies of Scale: As Wix scales, it benefits from lower per-unit costs in customer acquisition, development, and support, which enhances its profitability.